Elevating a Brand with a Strategic Design Refresh

As the in-house designer at SmartBox Dental, I took on the challenge of refining and redesigning the company’s full suite of marketing materials. While a design system existed, it lacked clarity, consistency, and visual impact. I brought fresh perspective and creative direction to everything from web and digital assets to print collateral and trade show materials—enhancing usability, brand presence, and overall effectiveness.

A standout project was Practice Growth Magazine, a 24-spread monthly publication mailed to clients, where I had full creative control over layout and editorial design. The refresh helped unify SmartBox’s visual communication across platforms and played a key role in strengthening its professional reputation in the dental marketing space.