Service Alignment Brand Buildout
Building a Cohesive Multi-Brand Identity from the Ground Up
What started as one brand quickly became five—and I built them all. Service Alignment is an umbrella brand housing five distinct sub-brands: MakeServiceWork, MakeSalesWork, MakeLeadsWork, No Reps Left Behind, and Roofers Oasis. I created the visual identity for each one, developing logos, color systems, typography, and brand guidelines that allowed them to stand on their own while still feeling unified.
Beyond branding, I led the design of websites, business materials, social media graphics, handbooks, a full-length book, and more. This project showcased my ability to bring structure to complexity—creating visual systems that scale, communicate clearly, and leave a lasting impression.
Services:
Logo & Brand Identity Design (6 brands total)
Brand System Architecture & Guidelines
Website Design for Multiple Brands
Book & Handbook Design
Business Collateral (Cards, Postcards, Print Materials)
Social Media & Digital Marketing Assets
Ongoing Design Support Across All Brands
Branding
Display Banners
Booklets & Flyers
No Reps Left Behind
Spotlight: No Reps Left Behind
A standout sub-brand within the Service Alignment family, No Reps Left Behind is a weekly Zoom-based sales training series with bold personality. I developed a moody, modern visual identity and an eye-catching website that reflects its high-energy, no-fluff approach to sales coaching. The vibe is edgier than the rest of the brand suite—proving that consistency doesn’t have to mean cookie-cutter.
Social Media & Webinar Graphics